CAITLIN ROSE

Creative Director & Brand Strategist

ABOUT

In my professional career spanning 15 years already, I’ve collected experiences living across three countries, mainly across Southeast Asia - originally from Australia. I immersed myself in local markets, fashion houses, hospitality and nightlife scenes, and cultural nuances that would forever change how I approach and view my own creativity.

From navigating bustling textile markets to understanding consumer psychology in diverse economies, each country and experience taught me something different about design, strategy, and human connection.

My background weaves together fashion design, marketing strategy, buying expertise, and event curation – skills I've honed everywhere in roles presenting in corporate boardrooms to brainstorming in scrappy startup offices, and everything in between.

Every project I take on is influenced by the brands I've watched rise and fall across different markets, the trends I've seen come and go, and the businesses I've observed pivot, scale, or reinvent themselves to survive – all from cities most people only visit on vacation.